Clinically proven + biotech-powered
TripleBright oxidation defense purple shampoo
TripleBright oxidation defense purple shampoo
Regular price
$34.00
Regular price
$34.00
Sale price
$39.00
Unit price
per
The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.
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TripleBright oxidation defense purple shampoo
Regular price
$34.00
Regular price
$34.00
Sale price
$39.00
Unit price
per
FutureIQ™ biomimetic hair longevity serum
$97.80
leave-in molecular repair hair mask
$58.50
TripleBright oxidation defense purple shampoo
$34.00
Why you’ll love this
Simple + highly concentrated
Fast-working formulas
1 wash removes up to 3 MONTHS of brass from hard
powered by K18 triple-action technology
Helps remove and neutralize brassy, yellow and warm tones while defending hair against future color fade, for brighter, clearer and longer-lasting blonde.
How to use TripleBright
1. Apply 2-3 pumps of foam shampoo to wet hair.
2. Distribute evenly, lathering from roots to ends.
3. Let sit for 1–3 minutes maximum, then rinse. Use up to once weekly.
4. Rinse.
Breakthrough triple-action blonde shampoo
1
Remove metals + minerals
With ionic detox
2
Neutralize brassiness
With precision violet tech
3
Defend against future brass
With a biopolymer
Biology-first innovation
We turn to nature and cutting-edge biotech innovation to understand and resolve hair concerns, supporting healthier hair by working from the inside out.
Our story
Our story began with a decade of complex research into the bioscience of hair, resulting in our patented molecular repair peptide. Through this research and the application of synthetic biology, we are able to do more with less, simplifying formulations and routines to support hair health and expression at home and in the salon.
FQAS
What is this purple shampoo for?
What is this purple shampoo for?
This triple-action purple shampoo helps neutralize brassy yellow tones on lightened and blonde hair. It works to reduce unwanted warm hues and supports longer-lasting bright hair color.
Who can use this shampoo?
Who can use this shampoo?
It is suitable for blonde, silver, grey and light-colored treated hair. It is designed for those who want to keep cool, bright hair tones.
Will this shampoo damage my hair?
Will this shampoo damage my hair?
Formulated with gentle ingredients, it helps care for hair while toning.
Is it safe for color-treated hair?
Is it safe for color-treated hair?
Yes, it is formulated for color-treated blonde hair, to help maintain cool bright tones.
FutureIQ™ biomimetic hair longevity serum
$97.80
leave-in molecular repair hair mask
$58.50
TripleBright oxidation defense purple shampoo
$34.00