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    Stronger, shinier hair starts here  

    Biomimetic formulas for strength, shine and manageability.

FutureIQ™ biomimetic hair longevity serum

$97.80

leave-in molecular repair hair mask

$58.50

TripleBright oxidation defense purple shampoo

$34.00

powered by K18 triple-action technology  

Helps remove and neutralize brassy, yellow and warm tones while defending hair against future color fade, for brighter, clearer and longer-lasting blonde.

 key benefits 

Takes damage repair further

reconnects both polypeptide chains (and as a result, also reconnects disulfide bonds) for strength along the length + width of the hair - offering comprehensive, lasting damage repair.

Delivers immediate and lasting results

hair is repaired from the first use and lasts past your next wash, for ongoing reparative benefits.

Simplified repair

convenient, leave-in formula works in just 4 minutes, with no extra rinse required.

Restores hair from even extreme damage

by working at the innermost layer of the hair, core strength and elasticity are renewed for strong, smooth, bouncy hair.

Works on all hair types

the active ingredient acts on a molecular level, making this product effective on all hair types.

Vegan & Cruelty-Free

Made without animal-sourced ingredients, and never tested on animals for ethical hair care.

Approved by the experts

Dr. Rachael Williams

“We use biology-first scalp research to target premature aging at the root, bringing proven hair fiber repair technology to everyday consumers.”

Dr. Rachael Williams

Senior scientist at K18 and expert in scalp and hair follicle biology

Dr. Mina Amin

“This science-backed formula addresses root hair issues, supporting healthy scalp and fuller hair with lightweight peptide technology for daily use.”

Dr. Mina Amin

Board-certified medical and cosmetic dermatologist

Dr. Vali

“Your scalp ages just like facial skin. This product brings preventative skincare thinking to hair care, filling a long-overdue gap.”

Dr. Vali

Twice board-certified cosmetic dermatologist and medical wellness and longevity expert

Dr. Sheila Farhang

“This longevity-focused formula supports fuller, healthier hair by caring for scalp and follicles, easing thinning, graying, and scalp aging.”

Dr. Sheila Farhang

Twice board-certified cosmetic dermatologist and K18 ambassador

Biology-first innovation  

We turn to nature and cutting-edge biotech innovation to understand and resolve hair concerns, supporting healthier hair by working from the inside out.

Our story  

Our story began with a decade of complex research into the bioscience of hair, resulting in our patented molecular repair peptide. Through this research and the application of synthetic biology, we are able to do more with less, simplifying formulations and routines to support hair health and expression at home and in the salon.

 FQAS 

How is FutureIQ biomimetic hair longevity serum different from traditional anti-gray and hair growth serums?

Premature hair aging is a multifaceted problem: slowed pigment cells, weakened follicles + oxidative stress. Instead of targeting one concern, FutureIQ serum uses a multi-prong approach to help reduce graying, shedding, and scalp aging at the root.

How does the K18 mask work?

The K18 Mask works as a treatment to reverse damage in 4 minutes. It’s powered by our biomimetic K18PEPTIDE to seamlessly fit in and reconnect broken polypeptide chains at the molecular level.

Can this be used on a wet or dry scalp? Will there be a difference in results?

FutureIQ can be used on both wet and dry scalp. There is no difference in results if used wet versus dry.

What is this purple shampoo for?

This triple-action purple shampoo helps neutralize brassy yellow tones on lightened and blonde hair. It works to reduce unwanted warm hues and supports longer-lasting bright hair color.

FutureIQ™ biomimetic hair longevity serum

$97.80

leave-in molecular repair hair mask

$58.50

TripleBright oxidation defense purple shampoo

$34.00